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  4. Message from the CEO

Message from the CEO

“The Company’s success rests on its competitive spirit, efficient workforce, world class technology initiatives, unique and creative product offerings, coupled with a financially competent suit . Our aim is to cement Nayifat’s place as Saudi Arabia’s premier non-bank lender, with the core pillars of our expansion including entry into the SME-lending space along with credit card products. An increasingly stable economic environment and robust regulatory framework – both of which are highly supportive of the SME customer segment – will promote our growth objectives; while we are proud to offer a range of credit cards to current and future retail customers seeking alternative borrowing options.”

 

Mr. Abdulmohsen Abdul Rahman Musaed Al-Swailem

Managing Director and CEO

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