Equity story

A range of factors have enabled Nayifat to grow rapidly and provided it with a solid platform for expansion. The most important competitive advantages of the Company are summarized below. For more detailed financial information, refer to our audited financial statements.

1.       Strong financial performance

2.       Attractive market dynamics

3.       Powerful brand equity

4.       Strong distribution network

5.       High levels of compliance

6.       Customer-centricity

7.       High-quality lending portfolio

a.       Diligent credit ratings process

b.       Robust collections mechanisms

8.       Competitive access to finance

9.       Highly-qualified management